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Hillers Farm Shop, Alcester: Our lockdown experience

Sisters Sally Haines and Emma Taylor Hillers and Emma share their lockdown experiences and what's happening to the farming family's centenary celebrations.

What has lockdown meant for you?

Realising there are never enough hours in the day 5am starts everyday are not always easy.

How has the business changed?

We’ve had to adapt to a new way of working very quickly, having to manage the government guidelines and getting creative with ways we could ensure the customers got the stock that they needed. Even our own production kitchen going in to overdrive learning how to bag flour, pasta and frozen chips – nobody mention yeast!

What will you remember most about lockdown?

The resilience and dedication of our amazing staff and the incredible loyalty and support from our customers and home schooling.

What does the future hold?

Welcoming new customers that prior to lockdown may have visited a supermarket and now feel the environment and quality of fresh local produce is better suited to their needs.

2020 is our centenary year and after everything that our family has been through over the last 100 years, we know that we can weather this storm and survive another 100 years with the business surviving ready for the fifth generation. All of the celebrations we’d organised are now on hold with plans to run them all next year and our taster day will return – so watch this space…

  • Hiller’s Maize Maze will be open weekends only until October.

Hillers Farm Shop Dunnington Heath Farm, Alcester B49 5PD

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