Leamington-based UK Lingerie brand Bravissimo’s First Sleep Bra
No this isn’t the latest in pointless inventions. And why you may ask??
Any larger breasted woman who dreads the doorbell ringing when lounging in PJs – without an underwired bra on underneath – you’ll know what I mean!
Firstly, it’s sold by Leamington-Spa based Bravissimo, the British lingerie brand that is a friend to big-boobed women everywhere, whose sizes go all the way up to a J cup.
Secondly, it was invented wholly in response to customer demand for a sleep bra comfortable enough for sleeping in and flinging a long-sleeved PJ top or dress over to keep snug in colder nights.
And thirdly, it isn’t underwired, strappy or designed to have your bedmate go weak at the knees with lust. It’s blush pink, made with breathable fabric, and comes with light padding on the shoulder straps to maximise comfort through the night. It’s similiar in design to a cropped, racerback exercise top you’d find in Stella McCartney’s range for Adidas – only at £28, it’s considerably cheaper. I can’t see it being any more constricting or uncomfortable than a tight vest top or a strappy nightie.
I rest my case.
Founder Sarah Tremellen set up the Warwickshire company in 1995 following her own frustrating experiences trying to find pretty bras that fit her.
Sarah had been appalled by the lack of choice in her size and was fed up of being offered enormous matronly contraptions more suitable for landing parachutes and being told she could not possibly expect to find gorgeous bras in her size.
Adamant that big boobed women like herself deserved a better deal when buying lingerie, Sarah started Bravissimo as a mail order company from her living room.
Bravissimo is now a multi-million pound award-winning company retailing online, via mail order and in 25 high street stores including Birmingham and Leamington Spa.
64b Regent Street, Leamington Spa, CV32 5EG. Tel: 01926 453 090, bravissimo.com