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This Girl Can!

Juggling motherhood, jiggly bits and the barriers to exercising, This Girl Can is back with its brand new campaign and we love it!

How about this for a bit of January motivation? Sport England have just released the new This Girl Can ad and we’re loving it’s brilliantly accurate portrayal of the daily grind (not to mention societal barriers) that prevent many women from getting involved with exercise and sport.

Check it out below. Go on girl, whack that punchbag!

Set to British rap artist Little Simz’s No Offence (because nothing else but rap, grime and drill will do on a TV ad these days) the short video, released for the fifth year of the fitness initiative, covers issues that effect women of all ages and backgrounds, from body image and period pain to juggling family life and menopause.

Almost two-thirds (63%) of women who see ‘slimtoned bodies’ on social media say it has a negative impact on them. Nearly a quarter (24%), who follow fitness influencers, say they make them feel bad about themselves, and less than a fifth (18%) of these women find fitness influencers relatable. There is a clear appetite for more relatable content with nearly a third of women reporting they would feel positive about seeing women on social media posting about exercising without make up (31%), sweating (20%) and discussing how they overcame challenges to keeping active, including being very good (42%), lack of time (30%), menopause symptoms (26%) and periods (18%).

So, seeing as it’s Muddy’s Wellbeing Month and, let’s face it, we could all do with making a little time for ourselves to exercise (healthy body, heathy mind and all that!) let’s make a pact to get involved. Let’s go! #thisgirlcan #butfirstcoffee #joking! #ersortof

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