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Blur’s Alex James brings Britpop cider to Warwickshire

He's the bassist-come-farmer from Britpop royalty Blur, and has just launched his new cider at Stratford-upon-Avon's Bonds Lifestyle. Of course Muddy stopped by for a taste.

Alex James

It’s pretty common knowledge that Alex is a cheese aficionado, and has his own range of award-winning dairy products, but his latest offering (which has been years in the making) is a little different – a Britpop cider grown using apples on his Oxfordshire farm. Of course, Muddy can’t resist a little homegrown tipple, so we had to investigate (and taste, naturally) for ourselves.

The grand Warwickshire launch was held at Bonds Lifestyle in Stratford-Upon-Avon – fitting, as the shop has recently been transformed into a festive wonderland just in time for Christmas. Bonds is a great one-stop shop for quirky furniture (think vintage pots from Java), clothing, soft furnishings (hand-woven blanket made here in the UK anyone?) and household items – so you can grab a fancy glass to go with that cider. There’s also a pretty impressive food larder so you can stock up on nibbles to go with your drink.

The 5.5% abv oak-conditioned cider was wonderfully light and fruity (as is to be expected from the good old British apple), and will go perfectly with any Christmas cheese boards you might be planning for the festive season. We can see why it easily became the best-selling sip at Alex James’s own foodie festival The Big Feastival.

Britpop cider is now available to buy in 24 Co-op stores across Warwickshire, Oxfordshire, Gloucestershire, Shropshire and Staffordshire – we recommend grabbing yours from Bonds Lifestyle’s food larder.

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